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觀光數位知識學系Department of Tourism Information

本系是結合「數位科技應用」於「觀光相關領域」的學系。觀光相關產業,如:觀光旅遊(Tourism)、旅館餐飲(Hospitality)、旅遊運輸(Travel & Transportation),皆藉由資訊科技以提升服務品質、行銷及包裝產品;透過數位行銷(Digital Marketing)、電子商務(Electronic Commerce)、空拍導覽(Aerial Photography Guided Tour)、多媒體、微電影、敘事策展(Narrative Curating)等方法。本系不僅可學習觀光專業知識,也能練就電腦資訊能力,這將提昇同學的獨特性與差異性,使你更具有職場優勢。

升學方向:觀光休閒、多媒體、資訊、行銷等相關研究所。

就業方向:觀光休閒相關產業、政府相關單位等。

“Digital technologies applications” integrate with professional knowledge of tourism related fields in an appealing form in this department. In terms of digital technologies, the service quality and marketing &packaging of products are greatly improved through information technology in such fields as Tourism, Hospitality, and Travel & Transportation. Beyond information technology, fashionable techniques such as digital marketing, Electronic Commerce, Aerial Photography Guided Tour, multimedia, micro-movie, Narrative Curating, etc. are great tools for the development of tourism-related industries. Graduates not only learn the professional knowledge of tourism, but achieve computer and information literacy so as to become unique, distinct, and gain a competitive edge in the work place.

Further education: Graduates can pursue an advanced study in institutes of tourism and leisure, multimedia, information, and marketing.

Employment: Graduates become professional talents in the fields of tourism, leisure related industries, and government work.

網頁(website)

中文:https://ti.au.edu.tw/index.php?Lang=zh-tw

英文:https://ti.au.edu.tw/index.php?Lang=en

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